Meet the Las Vegas entrepreneur and marketing genius, Steve “Capo” Newland. He has been consistently behind the scenes pushing new heights to some of the largest names on social media. Capo began his industry rise dating back to Tokyo, Japan in 2006. He was a major key member of the record label Private Club Records and their flag ship artists Madeintyo (Made in Tokyo) and 24Hours, the brother rap duo.
Capo, was influential to the development of several artists on the label, along with many others, helping guide and support careers of artists like, Rich The Kid, Lil Scrappy, the late Speaker Knockerz, and more. Capo who gives credit to his cousin Halim Rice, an label executive and manager for Rap Icon, 50 Cent and G-Unit Records, as teaching him the music industry from the inside out.
After serving his country in the United States Air Force, as a active duty military member in 2005, Capo, quickly turned his attention to becoming active part of the music industry. Coordinating and Tour Managing several international tour’s / events, with such artists as The Game, Juicy J, 24Hrs, Waka Flocka, Lil’ Jon, and Asap Mob around the world. Fast forward to present day, the bad boy of digital marketing, transitioned from Tour Management / Executive to Marketing Guru and Branding Expert.
Newland’s agency, manages and controls well over 10,000 social media accounts for celebrities, businesses, musicians, and entertainers world wide. Capo, is preparing to launch his new marketing firm with friend and business partners Pierre Balian & Kyle Treadwell with a new home office based in Las Vegas, NV.
Check out his full interview below and be sure to follow Jukebox Culture on Instagram.
Where are you from and how was life growing up? I grew up all over the world, my mom was in the Air Force. I lived from Japan to Europe and everything in between, but I call Atlanta & Las Vegas home.
How did the name Chill Capo come to be? I’m a chill person and its the best word, to describe my personality I guess. Capo just comes from being a natural leader/ boss. I went to High School in Italy, so the mafia lifestyle was always a heavy influence in my life. A “Capo” is a captain in a mafia family, and people used to call me that once they found out I went to school in Italy. It just stuck with me over the years. But the full aka is Steve Capo Newland. Lol
What entrepreneur inspired you the most? Dame Dash, watching him build Rocafella as a black man and watching his movement rise in the early 2000s was a huge impact on me. I just love his attitude and drive to bring him and those around him up to his level. Despite setbacks that we all have in life including him, he definitely is someone I look up too in the business world.
What kind of support do you get from your home town/state? I get a lot of support in every city I’ve lived in. From Tokyo, to Atlanta, and now Las Vegas. I got friends and family every place I go because I get the same love I give to everyone.
If you wasn’t a business owner, what would you be doing right now? Probably still in the Military or doing some computer technician job like I did years ago until I escaped that mindset.
What really makes you stand out and different from other marketers/managers? I know what I’m talking about. Lol and I’ve failed more time’s then anyone else at it, so I know what to look for and how to avoid certain pitfalls. I only work with people I truly believe in also, I can’t be bought or forced to do anything I don’t want too. I have enough clients under my brand that I support, so I have the freedom to work with people I want to work with.
What was the real turning point for your business and when did you realize you could really do this? Probably when I made my first $50,000 off 1 Campaign. At that time, I was like holy shit, someone just trusted me with all this money.
www.ChillCapo.com
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