The Sad Boy Saga is a luxury streetwear brand that encourages customers to express themselves through clothing that relates to their everyday mental health, instilling the importance of self love, finding yourself, and spiritual awakening/enlightenment. Check out their interview below and be sure to follow Jukebox Culture on Instagram.
Where are you from? Raleigh NC
What was life like growing up? Growing up was easy when it came to what my mom was able to give me, it was hard when it came to learning about what it meant to be a man.
What inspired your brand? The brand was inspired by our adverse childhood experiences that shaped us into who we are today.
What was the first song, event or experience that really boosted your career or brand? The first song that boosted our brand was Sonder Son by Brent Faiyaz.
How did you get your name? We got our name from our original playlist that the brand was inspired about named “Sad Boy Hours” we added the saga because we wanted to tell a story that had multiple parts and deeper meaning – hence the name The Sad Boy Saga.
Who is your biggest inspiration? Our biggest inspiration comes from the trials and tribulations we’ve all been through, we take what’s meant to hold us back and break us and turn it into something positive.
What has been the most difficult part of developing your business? The most difficult part has been Covid and adjusting to ecommerce.
Where do you see yourself in 5 years? I see myself as a successful business owner with a thriving clothing brand. I want to have multiple store locations.
You mentioned a focus on mental health? Can you elaborate. We are a mental health brand that focuses on adverse childhood experiences through luxury clothing and street wear. We want to incorporate fashion as a way to express and feel comfortable in these experiences, we have a non-profit that focuses on these issues and have worked with schools speaking to kids about their mental health.
If you could collaborate with a major artist, who would it be? We want to collaborate with Toosii. He’s from the same area we are and has had a major impact on our culture.
What advice would you give to someone looking to start their own business? I would tell them to build a team around and not to try to do everything themselves.
